Arthur Frommer, the pioneer of budget travel, dies at 95

Arthur Frommer, the man who changed how Americans travel, has passed away at the age of 95. Frommer, a pioneer in budget travel, died from complications of pneumonia, his daughter Pauline Frommer confirmed.

“My father opened up the world to so many people,” she said. “He believed travel could be affordable and an enlightening experience for everyone.”

Frommer’s journey into the travel world began in the 1950s. While serving in the U.S. Army in Europe, he wrote a guidebook for fellow soldiers stationed overseas. 

The guidebook was a hit and quickly sold out. Encouraged by its success, Frommer published Europe on 5 Dollars a Day in 1957. The book became an instant best-seller, sparking a revolution in leisure travel.

At the time, international travel was considered a luxury for the rich. Frommer believed otherwise. 

He encouraged people to stay in budget hotels, use public transport, and eat at small, local cafes instead of expensive restaurants. He believed these choices not only saved money but also gave travelers a more authentic experience.

“Budget travel isn’t just cheaper,” Frommer said. “It leads to deeper connections and a real sense of the place you’re visiting.”

His philosophy struck a chord with everyday Americans. Before long, his guidebooks became staples for travelers. Tourists could often be spotted at landmarks like the Eiffel Tower, clutching a Frommer’s guidebook in hand.

Over the years, the Frommer’s brand grew into one of the most trusted names in travel. Today, the company, led by Pauline Frommer, offers guidebooks for destinations around the world. They also have a strong presence on social media, a podcast, and a radio show.

Pauline said her father’s approach made travel possible for people who never thought they could afford it. “He broke down barriers and opened up new opportunities,” she said.

Frommer’s ideas may seem simple now, but in the 1950s, they were groundbreaking. Back then, many Americans thought foreign travel was dangerous unless they stayed in luxury hotels and ate at expensive restaurants.

In a 2017 interview, Frommer explained how people viewed travel in the 1950s. “Most Americans thought visiting Europe was a once-in-a-lifetime trip. They believed it was risky to stay anywhere but five-star hotels. I knew those warnings weren’t true.”

His guidebooks proved them wrong. By following his advice, travelers discovered they could enjoy safe and exciting trips without spending a fortune.

Tony Wheeler, founder of Lonely Planet, praised Frommer for changing how people viewed travel. “He showed us that travel wasn’t just for the wealthy,” Wheeler said in 2013.

Arthur Frommer didn’t just write guidebooks. He inspired millions to explore the world. His work made travel feel accessible and exciting for everyone, not just the rich.