Nikon Corporation (Nikon) is excited to announce that it has entered into an agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED). This acquisition will make RED a wholly-owned subsidiary of Nikon, following a Membership Interest Purchase Agreement with Mr. James Jannard, RED's founder, and Mr. Jarred Land, RED's current President. The completion of this acquisition is subject to certain closing conditions.
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It was a surprise to many when Nikon announced its acquisition of RED. While some had speculated that RED might be sold to another company, the news that Nikon would be purchasing 100% of RED came as a shock. Nikon Corporation, a Japanese optics and photographic equipment manufacturer based in Tokyo, is now the proud owner of RED.
RED, established in 2005, has been a leader in digital cinema cameras, releasing groundbreaking products like the RED ONE 4K and the V-RAPTOR [X] with its unique RAW compression technology. RED has made significant contributions to the film industry, winning an Academy Award and becoming the preferred camera for Hollywood productions. Directors and cinematographers worldwide choose RED for its dedication to innovation and image quality tailored for top-tier filmmaking and video production.
The RED lineup is known for providing the highest level of cinema camera performance available, with the flagship V-RAPTOR XL [X] and V-RAPTOR [X] 8K VV systems setting new standards in imaging technology. These cameras are considered the world's first large format global shutter cinema cameras, showcasing RED's dedication to innovation and excellence in the industry.
The collaboration between Nikon and RED aims to provide customers with exceptional user experiences that surpass expectations by combining the strengths of both companies. With Nikon's expertise in product development, reliability, image processing, optical technology, and user interface, along with RED's knowledge in cinema cameras, image compression technology, and color science, the partnership will lead to the creation of unique products in the professional digital cinema camera market.
Nikon plans to utilize this partnership to further expand its presence in the professional digital cinema camera market, utilizing the strengths and networks of both companies to continue pushing boundaries in film and video production. This agreement represents an exciting future for product development that will innovate and elevate the industry.
